For many, boycotting the Big Mac is a way of saying no to the global standardization of taste.

“The Slow movement was first seen as an idea for a few people who liked to eat and drink well, but now it has become a much broader cultural discussion about the benefits of doing things in a more human, less frenetic manner,”

publishes Resurgence,

In the absence of accurate clocks, life was dictated by what sociologists call Natural Time. People did things when it felt right, not when a wristwatch told them to.

Satish Kumar,

“Being Slow means that you control the rhythms of your own life. You decide how fast you have to go in any given context. If today I want to go fast, I go fast; if tomorrow I want to go slow, I go slow. What we are fighting for is the right to determine our own tempos.”

Perhaps the greatest challenge of the Slow movement will be to fix our neurotic relationship with time itself.

Anyone or anything that steps in our way, that slows us down, that stops us from getting exactly what we want when we want it, becomes the enemy. So the smallest setback, the slightest delay, the merest whiff of slowness, can now provoke vein-popping fury in otherwise ordinary people.

When you accelerate things that should not be accelerated, when you forget how to slow down, there is a price to pay.