In era of hyper-personalisation, media companies should strive for a shared reality
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In era of hyper-personalisation, media companies should strive for a shared reality
The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more
Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
- The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
Foster Presents • Steal Our Media Strategy
That promises to upend the advertising industry. But what will it mean for news? How soon can we create much more personalized versions of an article? Perhaps you’d get a shorter, audio version when your phone detects you’re driving or running; or one that omits background information it knows you read yesterday; or one that weaves in more context... See more