In branding, the context has become the product

Dan Frommer The Scott Sternberg guide to building emotional brands

Al Ries Positioning: The Battle for Your Mind

Sari Azout From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Myth making and wonder - the new brand experience

Substackfuturenarrative.substack.com
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From Brand Strategy to Brand Anarchy

withinsight.substack.com
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