fastcompany.com

The draw of big cities, like New York, London, LA, or Tokyo is that they are made of a series of distinct, colorful neighborhoods, each with their own identity, vibe, and demographic. What makes them different are the small, local, mom-and-pop shops—not the chains of identical mass retail stores.

Since b8ta opened its first store they have become the poster child for third-party matchmaking that brings emerging digital native brands to life in their tech and data-infused storefronts.