fastcompany.com

“When asked if customers prefer the convenience of a one-stop shop or the experience of a branded store, there is no one category where consumers are completely aligned on preference”. This clearly demonstrates the need for brands in virtually all product categories to balance both convenience and connection, while also balancing the digital and th... See more

While New Retail claims to give customer data, the scale is nearly not as compelling as traditional retail. Product feedback is good, but there is a selection bias. The SoHo crowd cannot make a brand succeed, but they may give one its start. Middle America is where D2C brands have to go to grow (that is, if they want to be big). New Retail does not... See more