Never aim to implement the whole map. Instead, find the shortest path through the map to the goal!

They provide an explicit context for making decisions and exposing uncertainty, which can then be addressed by doing experiments.

But iterative delivery plans often lack a big picture.

Impact maps help to keep user stories honest –

define actors in this order: specific individual, user persona, role or job title, group or department.

Introduction

Who is this book for?

Brainstorming to generate new ideas: with the structured process of asking the four key questions and looking for alternatives (explained in the following part of this book), impact mapping facilitates

The first step in defining a good roadmap is to make sure that we have a clear mission statement that everyone agrees on. The best way to define this mission statement is by expressing the expected business goals.