Impact Mapping: Making a big impact with software products and projects
Assets that describe your strategy. These should describe why you’ve chosen to serve these customers in this way, the evidence you used to make that decision, and the highest leverage ways you can increase the value you create and the value you receive in return. Target customer profilesIssue treesImpact mapsOpportunity/solution treesHierarchy... See more
Martin Fowler • Bottleneck #03: Product v Engineering
High-level insight
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team... See more
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team... See more
