Impact Mapping - a cheatsheet

Instead of organizing ideas according to where they come from, I recommend organizing them according to where they are going—specifically, the outcomes that they can help you realize.

Impact mapping is a strategic planning technique. It prevents organisations from getting lost while building products and delivering projects, by clearly communicating assumptions, helping teams align their activities with overall business objectives and make better roadmap decisions.

Creating an impact map

impact maps are helpful as they lay out visually the WHY, WHO, HOW and WHAT of the problem we are confronting.