Immutable Happiness

In the end, to move through the world is to experience encounters that constantly pass us by, and to brush up against moments that we are not able to save other than as an unreliable memory. The increasing popularity of apps like BeReal that capture those moments—rather than try to contain and display them—seems to reflect an embrace of life’s flee... See more

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

I’m thinking about how malleable the world is, and how easy it is to forget that. The world has, many times throughout history, reconfigured itself around strong visions.

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assume... See more