
Immutable Happiness

In the face of AI that standardizes perfection, human traces—mistakes, smudges, scribbles—will become marks of authenticity and emotion. Imperfection will be a luxury. Uniqueness, a rare privilege.
Marie Dollé • 20 reflections on AI
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The bar
I’m thinking about how malleable the world is, and how easy it is to forget that. The world has, many times throughout history, reconfigured itself around strong visions.
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assume... See more
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assume... See more
sari azout • Taste, Conviction, Elon Musk

The Personalization Wave, a Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas of the Month
Scott Belskyimplications.com