Imagineering
Imagining is a rigorous discipline. Imagination is our greatest national resource, one that drives value creation across the sciences, the humanities, the arts, and business. All compelling entrepreneurial ventures, transformative social movements, and technological breakthroughs begin with an inspired sense of possibility.
Seth Goldenberg • Radical Curiosity: Questioning Commonly Held Beliefs to Imagine Flourishing Futures


Imagination must be understood as a critical responsibility—not as a resource to extract, nor a differentiator in markets, but as a capacity that must be cultivated and protected. In a world increasingly driven by predictive models, short-term optimization and commodified creativity, the role of designers is not simply to generate novel ideas, but ... See more
Practical imagination

