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The 2025 State of Brand Presented by Red Antler
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
assets.ctfassets.net🚨 A vibe is not a brand strategy.🚨I continue to see young brands try to build from a strategy based on a “vibe.” A cool aesthetic, a specific energy, a mood they want to evoke. But this said vibe is not a strategy.A brand strategy is a clear POV, an intentional framework that defines who you are, what you stand for, and how you build lasting trus... See more
John Scheer • John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
From Brand Strategy to Brand Anarchy
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