Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
Some ceremonies communicate the anticipation of a new beginning and others demarcate an ending, but they all help people understand where they are in the transformation.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
those who light the path
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
Some of your fellow travelers are adventurous, too, and ready to dive right in without trepidation. But others will hesitate just long enough to let doubt creep in. If you don’t encourage them, their apprehension will develop into varying degrees of fear—from apathy to panic—that will leave them immobilized and unwilling to act.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
Our storytelling book, Resonate, spawned a TEDx talk that got more than a million views total.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
A symbol could be anything—an image, object, word, or place—that comes to represent something else. Most symbols take on meaning by being part of a significant moment that gives rise to a speech, story, or ceremony, and often all three.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
A ceremony that marks a transformation is more meaningful than a simple party because it expresses group sentiment as you experience change.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
A study by the Royal Melbourne Institute of Technology found that ceremonies also enhance communication by “eliciting arousal, directing attention, enhancing memory, and improving associations.” Basically, ceremonies help people understand and process new messages and ways of thinking, making the moment more likely to be remembered.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
Torchbearers communicate in a way that conquers fear and inspires hope.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
One of the most important roles of ceremony is to affirm solidarity.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
When taking risks you have to persuade others to come along. Some of your more adventurous travelers will jump in, and others will create roadblocks to slow things down because they prefer things to stay the way they are; they’d rather stick with what they know than jump into something new. Great leaders visualize the journey through the eyes of ot
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