IKEA Words: How Not to Furnish Your Digital Home

Furniture is solid. Furniture is dependable. Furniture is rarely changing. Furniture is the heavy things that hold down the corners of your life.

But when you live in another country, like me, and you’re never sure how long, exactly, you’ll be living in that country, like me, your relationship to heavy things changes. Maybe this is true if you’ve mo... See more

For this reason, websites like Craigslist and Are.na strike a chord: Their analog internet style and chunky buttons feel daring and intriguing in this modern context. Compared to the blasé, blue-branded modern tools we all spend so much of our time using today — and that contribute to that uniform sameness described earlier — these tools feel decid... See more

Furniture is the heavy things that hold down the corners of your life.

So, there you have it. The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we

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