That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.

An audience is actually easier to build than... See more

the question of what kind of company you want to build is as urgent and personal as it ever was. People will always struggle with it. The old models of “venture-backed” and “bootstrapped” both feel inadequate to me.