If your girl is posting the Cipriani logo on her Instagram Story...
The idea of being a poser, of being driven to do things because it’ll look good and for the satisfaction of knowing someone thinks it looks good, not for the satisfaction of actually doing the thing. Could it be this is more prevalent today, because more eyes are on us all the time with the internet? Because we watch so much TV, we start thinking
... See moreIt’s the same logic that powers Erewhon, or Soho House, or influencer-run startups. You’re not paying for the thing. You’re paying for the removal of difficulty . The filtered lighting. The social cachet. The sense that this world still makes sense!
Kyla Scanlon • The Most Valuable Commodity in the World Is Friction
