Putting ideas into words doesn't have to mean writing, of course. You can also do it the old way, by talking. But in my experience, writing is the stricter test. You have to commit to a single, optimal sequence of words. Less can go unsaid when you don't have tone of voice to carry meaning. And you can focus in a way that would seem excessive in... See more

Somewhere along the way, we decided that the only acceptable form of communication is a main-stage monologue.

Here are the six new rules of engagement—for politicians, broadcasters, and all aspiring experts, decision-makers, and leaders.

1. You gain more trust when seated, not standing.


2. Don’t speak at people—speak with them.


3. An informal tone is more persuasive now. Even leaders must adjust to this.


4. Conversations have more influence than speeches.


5. Spontaneous

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