The ultimate moat, or the final competitive edge worth paying for, in my opinion, is an opinion.

A perspective that only you can see, because the uniqueness of your life experience created it. That may just be the last thing anyone else can replicate.

This is the perfect time to employ AI for help. Try this prompt for each post:

Do a comprehensive analysis on this social post. The overall idea, how the sentences are structured, and choice of words. Analyze why people engage with it, why it works so well, what psychological tactics are being used, and how I can replicate this style step-by-step

... See more

Your brand is your story.

It would help to spend a day writing out where you came from, the “low” points of your life, the experiences you’ve had and skills you’ve acquired, and how those things have helped you the most.

When you’re thinking of ideas, content, or products, you should filter them through your story. This doesn’t mean you have to talk... See more

You love learning? Great, reframe it as “research” and now that’s literally your main job. Most of the things I write about simply come from me learning about my interests and treating social media like I’m “taking notes in public.”

Your edge lies more in intersection than it does in expertise.