But we also hoard ideas because if one suddenly succeeds, then we suddenly have to live up to the idea. A good idea alone is not terribly hard to come up with. But a break-through good idea, one that really hits and starts to spread, where many people want to know more... Well, suddenly that’s just another test, a test where you could very well exp... See more

I think a lot of people want to be but they don’t want to do . They want to have written a book, but they don’t want to write the book. They want to be fit, but they don’t want the tedium of working out. They’re ashamed of rejection and they’re ashamed of imperfection. I might want lots of people to subscribe to this Substack, but do I want to work... See more