If I Ran a Major Record Label...
If the future role of a media company mimics that of record labels, then we start to see a significant shift from these institutions to attribute more of their value as operators and begin to diversify their business of being just a brand.
Jarrod Dicker • The Next Media Business: Talent, Reputation and Lessons from Record Labels
But we could create a better deal: These organizations could invest in artists rather than owning them outright.
Music studios could invest in musicians and Spotify could invest in podcasts, giving those artists the capital they need to distribute their work on a grand scale, but the artist could retain majority ownership and creative control over ... See more
Music studios could invest in musicians and Spotify could invest in podcasts, giving those artists the capital they need to distribute their work on a grand scale, but the artist could retain majority ownership and creative control over ... See more