idle gaze 031: selling future aspiration.

This is a different kind of aspiration than the one found in closet tours of young influencers and celebrities. Many of those figures seem focused on stockpiling luxury brands and reacting to trends. Part of why Rockmore and Woodall feel so reassuring is that, like all cool older people, they seem comfortably past all that, as though they’ve a... See more

It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.

Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more

Because brands are only as old as the people who direct them. That’s why you’re now seeing a deterioration of people following brands, as opposed to designers and stylists.

So it’s going to be about celebrity?

It’s going to be about visionaries.

Modern aspiration is not about having money to buy things, but having taste to know what to buy

Modern aspiration is not about having money to buy things, but having taste to know what to buy.