Does the world need your business?

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Uncomfortable question.

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Most people avoid it.

Because the honest answer might be_

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_probably not.

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The world doesn't need another marketing agency.

Another coffee shop.

Another productivity app.

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It already has plenty.

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But here's what it does need: someone who gives a shit.

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Someone who builds something that actually solves a problem.

That makes someone's day better.

That doesn't add to the noise.

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Here's the trap:

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Most businesses are built backwards.

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Someone wants to make money.

So they find a thing to sell.

Slap some purpose on it later when the investor deck needs refreshing.

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"We're not just selling coffee. We're building community."

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Sure you are.

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The shift isn't about purpose. It's about honesty.

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Why does this exist?

Who's better off because you made it?

What would actually be lost if you shut down tomorrow?

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If the answer is "nothing" or "my income," that's not a failure.

That's just information.

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You can keep going.

Plenty of businesses exist just to pay the bills.

That's fine.

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But don't dress it up as something it's not.

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If you want to build something the world actually needs:

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Start with a real problem.

One you've felt.

One you understand.

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Build the solution you wish existed.

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Make it better than it needs to be.

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Charge fairly.

Treat people well.

Don't bullshit them.

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Show up.

Keep your promises.

Do it again tomorrow.

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That's it.

That's the work.

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Not manifestos.

Not mission statements.

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Just making something useful. And being honest about what it is.

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The world doesn't need more businesses with grand visions.

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It needs more businesses that do what they say they'll do.

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Be that.

iain.work