Apps age. Trends change. New tech changes the game. How do you stay consistent without going stale? It takes more than a good idea and skills. It takes character. Restraint. Nerves.

eflecting on these points, you might say the process feels messy and unpredictable. Indeed, it should. The birth of something great is never serene. It’s a series of cracks and contortions in the rock, each break revealing a new gleam beneath the surface. Over time, what was once ambiguous becomes inevitable—what was once a mad experiment looks, in... See more

Ideas sometimes seem to need days or weeks or months to get to a point where they feel fully formed. If you try to force a solution to a problem into a preset window of time, you will almost certainly reach a suboptimal solution.

I’ll often have ideas sitting in my focus folder for weeks or months and keep tossing thoughts into them, and then one... See more

Developing Taste

When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.

The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that,... See more