iA Writer 5: From Raw to Cooked to Sushi

One of the lessons that TMitTB has tried to get across to you, the big message that matters most to him, is that code is never done; after shipping the new platform (no longer a website, this is a platform), with all its interlocking components, he and his team will continue to work on it forever. There will always be new bugs, new features, new ne... See more

in the last decade, technology has transformed from a tool that we use to a place where we live. If we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.

Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]

Taste is

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If you try hard, you can remember a time when our tools and platforms were designed by people, for people. Operating systems were bubbly and evanescent, like nature. Apps were customizable, in every shape and size. And interfaces drew on real-life metaphors to help you understand them, integrating them effortlessly into your life.