The halo effect is not a business model. Chasing these ‘big break moments’ is not a sustainable or useful way to build your life as a creator.

The calvary isn’t coming.

You don’t need the calvary.

The calvary is kind of all over the place and they are a bit useless.

You are the power. You are the source. You have agency. You have the ability to create and connect on your own incredibly powerful terms.

Artists need to realise that it’s YOU. You have the power.