I Love You So, Portmanteau!

As marketers, we love portmanteaus because they often convey concepts in a unique way. “Advertorials” allow you to create advertising with editorial content to both educate your audience and sell your product. Or how about a “listicle?” Is it an article or a list? Who cares—it’s simply a new, fun way to consume content that makes it easy for reader

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Our highly networked and complex world has given rise to the need for new, hybrid words. As a result, portmanteaus—a linguistic mash-up of two words that means “a large trunk opening in two equal parts” in French—have become a modern necessity. Portmanteaus are not new; Lewis Carroll popularized the use of the term in his book Through the Looking G

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