i++ Issue #4: The next Zapier or IFTTT will use Game Design

Many concepts that sound good on paper are infeasible to implement, or simply don’t produce the expected results. It’s frustrating when that happens, of course, but the pace of experimentation and learning at a startup is unparalleled. I think this is an especially important form of rigor for theorycels like me. Building product forces a different ... See more

Above all, people need agency. They need to feel in control. Sometimes, that means designing for subversive behavior. I mean, isn't the most fun often had when you're breaking rules? But this is enormously difficult in software, where you must design almost everythingfrom scratch. Unlike life, you don't get a common repertoire of actions for free –... See more