I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.

Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more

So much of of the existing music, film and TV culture — using 20th century technology — is cookie cutter, lifeless and uninspiring.

The democratization of the AI tools means even more people can pump out content, so context will matter more than ever in order to give meaning to the work.