Use more examples. I’m talkin’ wayyyyyyy more

In the first few sentences, you want the reader to know:

• Who is this for?


• What’s going to happen?

You can cut out so much by simply realising “actually, the reader doesn’t care about that.” Simply delete it, and the post loses nothing, so the overall quality goes up. That’s just economics.

Write it like you’re trying to trick the reader into understanding what you mean in as few words as possible

Because you are.

Put a summary at the top maybe?

You wanna let the reader quickly decide whether to read your post or not. Maybe they get what they wanted just from the summary, and can just stop reading there, instantly winning you a Nobel Peace Prize but for like, blogging.

The title should represent the post as much as possible. It should prepare the reader emotionally for the clown carnival ride you are about to take them on.

It should be the opposite of clickbait.

Basically take any excuse to use a picture/diagram instead of words

Listen, sometimes it is too hard to explain where New Zealand is over text. “What? But it’s a small country with a vibrant honey economy, located just off the east coast of Austr-“. Stop this madness. What is an “east coast”. How far “off” is it? Does that mean an ocean is involved... See more

Listen. I think you should use way more headings. I’m talkin’ a lot

Constantly ask yourself: Does the person reading this know what the heck I’m talking about?

This is the most common thing I say, possibly ever, but definitely when reviewing people’s blog posts.