I gave a keynote address at TikTok a couple months ago about...

I gave a keynote address at TikTok a couple months ago about how to predict the future, and one of the things I talked about was how weird signals usually give us a glimpse into the future we can’t see yet. Every major cultural shift that changed our lives once started as a small anomaly in the system.

Jasmine Bina • The Only Prediction That Matters to Me as a Brand Strategist in 2025

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Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.

The future isn’t new technology. The future is changed people. Your brand should be... See more

Jasmine Bina • There Is No Brand Strategy Without a Prediction

10 thoughts on predicting future trends https://t.co/hoBYuqDkCF

George Mack

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If you pay attention to the right kind of weird, it will tell you where old values are crashing into new ones, and those new values are what you can build the future on top of. The most successful brands tapped into our new values before we even had the words to describe them, and they got an outsized return by betting on them early.