What’s amazing is how chronological feeds — essentially accidental experiments of digital architecture — have rewired our brains. In the feed, everything is fleeting. This design property means you’re either always on and connected, or you’re off and wondering if you’re missing something important.

We live in the first moment in human history where consciousness itself has become a battleground. Every platform, every algorithm, every notification is competing for the real estate of your attention. Most of us navigate this landscape unconsciously, consuming whatever the machine serves us, wondering why we feel simultaneously overstimulated and... See more