QANTAS R&I brief
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QANTAS R&I brief
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural a... See more
Douglas Holt • Branding as Cultural Activism
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
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