Step 2: Master the 3 Types of Notes

Not all Notes serve the same purpose. I rotate between three types:

Community Notes : Behind-the-scenes moments, asking questions, sharing struggles. These build connection and tend to convert followers to subscribers.

Educational Notes : Quick tips, insights, mini-lessons. When people scroll through your feed,... See more

Every effective Note follows this structure:

• Hook: One attention-grabbing line that stops the scroll


• Value: A clear insight, validation, or moment of connection


• Action: End with a question, invitation, or call to engage

I use Claude to help brainstorm variations: "Here's a Note format that's working well. Help me create 5 similar Notes for my audience about [topic]."

Bonus Tip: Find any high-engagement Note, scroll down below the comments, and you'll see "Related Notes." This is a goldmine of proven viral content you can use as inspiration templates.