Hyper: Changing the way you think about, plan, and execute business intelligence for real results, real fast!

Business intelligence is about business, not technology. Sure, technology helps make it work, but the value of any BI initiative is ultimately driven—not by the sophistication of your reporting tools, the number of dashboards you’ve deployed, or the power of your servers—but by the insight it provides and the impact it helps create.

“Lions have to distinguish between antelopes and chipmunks,” they write. “If [the lions] spend their time on the wrong thing, they will starve to death.”8 Decision-makers face the same harsh reality in business. Fact is, the only data that matters is the data that feeds the organization’s appetite for the right information. Forget about everything

Albert Einstein once said, “Not everything that counts can be counted and not everything that can be counted counts.”6

“Under-promise, over-deliver”