Hypebeast opens its first Hypegolf store in Japan
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Saved by Sarah Owen
Hypebeast opens its first Hypegolf store in Japan
This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more
Coach & Kors’ Marriage of Convenience
For Allbirds, this strategy can begin to address a unicorn status that was surely shaken by the IPO of Casper, Away’s recent struggles due to a global drop in travel and cap tables across the board have greatly reduced exit optionality. If Allbirds can continue building its own brand while becoming the authority and sustainable supplier to well-kno... See more
Web Smith • MEMBER BRIEF: ALLBIRDS AND ADIDAS
By the first decade of the twenty-first century, hip-hop lyrics referenced Japanese streetwear brands A Bathing Ape and Evisu as conspicuous accoutrements of a lavish lifestyle. Meanwhile, savvy shoppers in New York’s Soho or London’s West End came to prefer Japanese chain UNIQLO over the Gap.
W. David Marx • Ametora
At a time when many consumers haven’t fully returned to real-life shopping, hyperphysical retail serves as a draw for younger consumers. Some 56 per cent of global Gen Z shoppers head to physical stores for a fun experience, according to a 2018 survey by IBM and the National Retail Federation, which interviewed 15,600 global consumers between the a... See more