Hybrid B2B Revenue Models…and How to Value Them

In more recent times, we’ve migrated from this homogenous SaaS world to a more complex world of hybrid businesses, which generate different types of revenue in their quest to build enduring value. This, of course, has played out in many industries beyond software. Costco, for example, was one of the OGs here with its membership subscription fee + i... See more

Understanding and valuing hybrid B2B businesses, however, is much more complex.

There are at least 4 different types of mixed-revenue models that include various mixtures of hardware, software, services and financial services revenue.