In order to take part in the viral editing, users must be able to perform a wide range of complex intellectual operations. They should be able to: a) read, b) understand, c) evaluate, d) write, e) invest some of their own passion (if nothing else, by the very fact of their reposting).

The development of content filtration undoubtedly brings with it new risks. By their very nature, these are ecological risks. We are entering a new, digital living environment.

The sharing contest is what produces social gravitation in the web.

On the one hand, social networks are clearly the successors of television in this respect: they also use billions of man-hours of time, energy and intellect. On the other hand, the Internet converts the entire, vast volume of man-hours previously spent on television from a passive state into an active one.

This brings to mind Marshall McLuhan’s idea: the medium shapes the user.[10] If the Internet gives people the possibility to become actively involved, the individual gets drawn into this possibility and begins to behave accordingly. This remarkable quality of the Internet is beginning to be felt: what is possible becomes obligatory (we will

This is why the emancipation of authorship will detonate the old institutional world just as the previous emancipations of content did: the emancipation of writing and the emancipation of reading.

The informed have higher status than the uninformed. The informative is above the informed. I share, therefore I am significant. If you don’t yet know something that has meaning for everyone, you’re a loser.

An Internet presence is no longer an additional business opportunity – it’s a matter of existence. If you’re not on the Internet, you’re not in business. We’ll soon say the same about human beings. No links – no human.

The mass media compress the big picture of the world into an agenda consisting of a compacted horizon using a simple template: Politics/Economics/Culture/Society/Sports. The mass media editor fills out each section, even if the events are not top-rated. Filling out each section of the template is compulsory – and it is one of the remaining unique