Human as Media. The Emancipation of Authorship

On the one hand, social networks are clearly the successors of television in this respect: they also use billions of man-hours of time, energy and intellect. On the other hand, the Internet converts the entire, vast volume of man-hours previously spent on television from a passive state into an active one.

Designers of both new media and relevance algorithms should take this factor into account. Media should involve individuals in society, not exclude them from it. Democrats and Republicans do not need different pictures of the world; they need different perspectives of one and the same picture. Points of view differ, but not the perceived objects th

The mass media compress the big picture of the world into an agenda consisting of a compacted horizon using a simple template: Politics/Economics/Culture/Society/Sports. The mass media editor fills out each section, even if the events are not top-rated. Filling out each section of the template is compulsory – and it is one of the remaining unique a

The tools that we believe make our lives easier simultaneously enslave us.

4. An individual does not know what everyone else knows (lowest hierarchical level). 3) An individual knows what others know. 2) An individual knows what others know, but knows before many of them know. 1) An individual knows and communicates what many others do not know yet, but would like to know.

The informed have higher status than the uninformed. The informative is above the informed. I share, therefore I am significant. If you don’t yet know something that has meaning for everyone, you’re a loser.

In the media landscape, abundance has already occurred: an abundance of information. Therefore, in a web environment it is first and foremost media organisations that suffer. In conditions of abundance, information loses its value and the old media establishment, which obtained its authority by supplying information, loses power and ground.

As a result, journalism is deprived of its monopoly over analysis and opinion. Thousands of journalists lose out to millions of bloggers not only in terms of reach, but also in terms of competence, style and wit.

In order to take part in the viral editing, users must be able to perform a wide range of complex intellectual operations. They should be able to: a) read, b) understand, c) evaluate, d) write, e) invest some of their own passion (if nothing else, by the very fact of their reposting).