Human as media. The emancipation of authorship

The informed have higher status than the uninformed. The informative is above the informed. I share, therefore I am significant. If you don’t yet know something that has meaning for everyone, you’re a loser.

Emancipation of authorship has this incidental effect: the audience itself becomes the author. The very same people – meaning people with identical, equal status – not only receive socially significant information, but produce it. Informational peer-sourcing has gone beyond the limits of the communal sphere and has reached the scope of public affai

Paid content presumes the most valuable things should be closed. The web presumes the most valuable things should reach whomever they are of relevance to; that they should and will.

On the Internet, what is possible becomes mandatory.

In the media landscape, abundance has already occurred: an abundance of information. Therefore, in a web environment it is first and foremost media organisations that suffer. In conditions of abundance, information loses its value and the old media establishment, which obtained its authority by supplying information, loses power and ground.

An Internet presence is no longer an additional business opportunity – it’s a matter of existence. If you’re not on the Internet, you’re not in business. We’ll soon say the same about human beings. No links – no human.

The development of content filtration undoubtedly brings with it new risks. By their very nature, these are ecological risks. We are entering a new, digital living environment.

The more publicators there are, the further this free, unrestricted publishing descends towards the bottom of the social pyramid. And what emerges is an unprecedented horizontal, vertical and diagonal mobility of interpersonal relations. Everyone has access to everyone and everything. A huge number of people whose judgments previously extended no w

but the majority of people will remain “lazy authors.” “Lazy authors” will participate in the selection, filtering and distribution of content. They will even have the possibility to be “hard authors,” but they won’t take advantage of this very often (only during particularly intense thematic epidemics, such as the Chelyabinsk meteorite or the Bost

4. An individual does not know what everyone else knows (lowest hierarchical level). 3) An individual knows what others know. 2) An individual knows what others know, but knows before many of them know. 1) An individual knows and communicates what many others do not know yet, but would like to know.