In good hands There is a feeling I search for: being in good hands. It is the feeling I look to give and the feeling I look to receive. I know I am in good hands when I sense a cohesive point of view expressed with attention to detail. I can feel it almost instantly. In any medium. Music, film, fashion, architecture, writing, software. At a Japa... See more

But what also matters is the comparative experience and expertise of the copywriter and what translates to results, early success vs. repetitive experimentation, and performance without babysitting. I, for example, have been doing this work for 40 years, have a fine track record, and can be counted on to perform without supervision. What actually g

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“A work of art is the unique result of a unique temperament. Its beauty comes from the fact that the author is what he is. It has nothing to do with the fact that other people want what they want. Indeed, the moment that an artist takes notice of what other people want, and tries to supply the demand, he ceases to be an artist, and becomes a dull

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As a practitioner you need to be perceptive and helpful, yes, but to really distinguish yourself, you also need great taste and a good pulse on the zeitgeist. A designer should know if ‘we’ are doing flat or skeuomorphic design ‘these days,’ just as a diner should know if he should be tucking his napkin into his shirt or holding it on his lap.