Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time.
I've been thinking a lot about Taylor Swift as a businesswoman.
Let me geek out for a minute about Swift and what we can learn from her:
Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time. I've been thinking a lot about Taylor Swift as a businesswoman. Let me geek out for a minute about Swift and what we can learn from her:
Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time.
I've been thinking a lot about Taylor Swift as a businesswoman.
Let me geek out for a minute about Swift and what we can learn from her: https://t.co/m5qAWuDoVe
Leadership Lessons from Taylor Swift’s “The Eras“ Tour: Momentum is a resource. The worst time to ease off is when everything is working.
She didn’t slow down when she reached the top. She accelerated.
149 shows. Five continents. Four albums released. Highest grossing concert film. Published 256-page book. Surprise songs every night.
Leadership Lessons from Taylor Swift’s “The Eras“ Tour: Short-term profit and long-term trust are often in direct competition. Know which one you’re optimizing for.
She was willing to make decisions that cut into her own income because she was playing a longer game than anyone else in the industry.
She refused dynamic pricing when every other major
Swift's genius status also demonstrates how little tension remains between art and business. In my new book Blank Space , I discuss the rise of what I call entrepreneurial heroism : “the glorification of business savvy as equivalent to artistic genius.” Avant-garde artists never made billions, because ostranie is a bad strategy for securing... See more
Our Geniuses Define Our Times
It’s hard to see history when you’re in the middle of it, harder still to distinguish Swift’s impact on the culture from her celebrity, which emits so much light it can be blinding. But something unusual is happening with Swift, without a contemporary precedent. She deploys the most efficient medium of the day—the pop song—to tell her story. Yet... See more