Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time. I've been thinking a lot about Taylor Swift as a businesswoman. Let me geek out for a minute about Swift and what we can learn from her:

Lesson #1: Great Products Expand Markets Taylor Swift moved to Nashville at 13 and went door-to-door to record labels. They all turned her down. Labels saw country music on the decline with young listeners, and didn't see a market for a teen country artist.