How you can "think different"

In its early days, Instagram made a keen observation: after applying a filter, people would take a while to craft a witty caption. Instagram used this time to quietly queue up the photo for sharing. So when the caption was done, the photo shared instantly; no wait or stress. What looked like an engineering feat was, in truth, a psychological feat.

Instead of diving straight into problems, try uncovering bright spots.

Default question: “What’s broken, and how do we fix it?”