How YGG Is Changing Gaming

Ideally, the primary revenue driver should be in-game activity amongst existing players. Not selling new characters to new players, since then the health of the game depends on attracting greater and greater numbers of players.  One elegant method is through the combination of tokenized game assets and protocol owned liquidity. This is what we... See more

Evolutionary Principles of Gaming 3.0To start with, one needs to embrace the concept that web3 games are an evolution on top of the success of web 2 games, and not a revolution that can disregard all past principles. This is the basic principle we believe will be shared between all successful web3 games.We believe that the core of web3 games is abo... See more

Web3 space has made its mark in the financial spectrum and is now set to capture the entire gaming market. It has been heralded as the future of engaging with people and businesses. However, the tech we use in Web3 is newly built and requires us to find behavioral parallels in massively multiplayer online games (MMOs). These virtual worlds are plac... See more

Companies that attach themselves to a specific game early in their development process run the risk of being shut out by publishers or becoming niche products unable to break into other games. Some of today’s most successful gaming companies such as Twitch or Discord can attribute much of their success to being game-agnostic.

These economies are not only just places where community members play, but also worlds in which they have financial upside, ownership over revenue generating businesses & valuable digital assets, and defined jobs & responsibilities.

We believe that Web 3 games will win over Web 2 and Web 2.5 games because they leverage community ownership, real economic value, and native composability to drive greater player adoption & retention. We believe that the Web 2.5 approach to building P2E ecosystems is not enough to prevent the value extraction of communities. This is because there w... See more

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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