How YGG Is Changing Gaming

The proliferation of crypto guilds, communities and esports leagues around these earn-first games are evidence that earning opportunities are key to these games. Guilds like YGG and Merit Circle (which just raised $100m+) only exist and are trading at large premiums because of the earning opportunities that are offered within the earn-first games t... See more

Cultural DAOs and Gaming Guilds Although DeFi protocols have grown exponentially since financial incentives were developed, DAOs with token distribution models independent of usage and participation (unlike DeFi DAOs) are on the rise. I assisted in creating a commemorative video for Uniswap V3 by pplpleasr, née Emily Yang. Several DeFi developers a... See more

The gaming ecosystem is extremely tight-knit, and companies need to have a strong understanding of and connection to publishers, distributors, and organizers in order to maximize opportunities in the space.

T: Every multiplayer game has the concept of guilds, groups, collectives. Players know how to find others who can either complement or elevate their skills or social standing. We definitely see religion-like behaviors in games — like how fan fiction is written around a certain IP. In comparison, the craft in storytelling and world-building in crypt... See more