But on Twitter, if you tweet something out and one lone person out there— it moves them, it changes them, it changes their world— that’s not going to register. What that’s going to look like is your tweet got one lonely like and you’re going to feel like a failure. And one of the interesting things about this experience is the process of... See more

game designer Margaret Robertson coined the term “pointsification,” arguing that what we consider mainstream “gamification” is really just the process of attaching point values to behavior, without any further “game-like” qualities.