How Twitter and the Internet Broke the News

That split between the big audience on Facebook and the influential audience on Twitter was instantly obvious to anyone in any newsroom who ever cared to look. Sicha is right to note that Twitter never sent any amount of meaningful traffic to any website — it was Facebook traffic that warped most digital media executives into futile aspirations of ... See more

The usual cycle with social media sites is that they start out being very flexible and open, and are happy to have users even if those users are sharing content that sends other users off-site. But, over time, they try to get more content hosted on their own systems, and to promote it more relative to the competition. Google, while not a social pla... See more