several studies have found that even knowing there’s a wealth of (seemingly) reliable information available 24/7 at our fingertips makes us less likely to store new knowledge in our own memory since we can just ‘look it up’ when needed. This is the so-called ‘Google Effect.’

Our prefrontal cortex — the part of our brain that regulates our thoughts, actions, and emotions — has a ‘novelty bias,’ meaning that its attention is easily hijacked by something new, whether it’s a bird landing on your balcony’s rail to rest (one did just as I was writing this sentence) a text from a friend or a breaking news notification.