The 14 tips:

1. Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.


2. If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.


3. Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.


4. Identify

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Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t... See more