You probably have a ton of knowledge and experience to share. So, the key challenge is to carve off just one tiny issue you can share in a short post. Answer a teeny-tiny question or even part of that question. Present the very first step in achieving an aim or solving a problem. Or give one spark of inspiration.

Don’t try to cram a whole... See more

If every social post offers a cookie, readers will want to come back for more.

The biggest problem I see on social media?

Grey-ish content.

There is a lack of personality.

As if we’re all trying to hide who we are.

On social media, your two opening lines should be like that box of chocolates—a promise of something delicious inside.

Writing for social media is like chatting in a noisy café. Be clear and keep it short as you may lose attention more quickly than when writing a blog.