When in doubt, clip and save material you might want to refer to some day for a writing project. At the same time, don’t be like the famous Collier brothers, who saved every newspaper they ever bought in their Manhattan brownstone until it became a rat-infested fire hazard. When you want to save something, tear it out of the magazine or newspaper,

Teach your subject to the reader.

“Content” is the facts and ideas in your writing—the knowledge, strategies, and wisdom it conveys.

The 4-step how-to writing process

You don’t have to be a great scientist to write a great science book for the general public. But you do to need to organize your content in a sensible, logical, easy-to-follow presentation. And when you write or speak about it, your prose must be clear, engaging, and even entertaining.

Matters of voice By “voice” in how-to writing, we mean the writer’s expertise in the topic matter and status in the field

Google search. How-to writers must learn to use Google and other search engines. You can do your own Internet research

E-mail interview.

The lowest level of this hierarchy is information.