How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
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How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
Say you were a bank teller. Your industry is the banking industry. What do tellers do all day? Service customers. So your niche could be customer service in the banking industry. The
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
What is a niche? Speaker Wally Bock defines a niche as the intersection of an industry with a skill or knowledge area.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
so I have come up with a simple formula for writing e-zines that anyone can follow. For each issue, I write five to seven short stories about a topic, just one to three paragraphs per story. These include short tips, news items, reviews, and recommendations.