How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
Robert W. Blyamazon.com
How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
Say you were a bank teller. Your industry is the banking industry. What do tellers do all day? Service customers. So your niche could be customer service in the banking industry. The
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
there are two primary reasons the majority of writers do not get rich from their writing. The first is failure to specialize.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
What is a niche? Speaker Wally Bock defines a niche as the intersection of an industry with a skill or knowledge area.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
you can relate your tips to current events or news, do so; experience shows that this can potentially double your readership and response.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
“If you want to get rich, target a niche. If you want to go broke, market to all the folks. Identifying a problem in that niche market is priority #1. Creating a desired solution for that problem is priority #2. Delivering that solution for a profit to your niche market is priority #3.”