How to Win Friends and Influence People

“Every man I meet is my superior in some way, in that, I learn of him.”

doggerel:

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Dramatize your ideas.

Let the other person save face.

Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance, and arouses resentment.

Make the other person happy about doing the thing you suggest.

“Action springs out of what we fundamentally desire…and the best piece of advice which can be given to would-be persuaders, whether in business, in the home, in the school, in politics, is: First, arouse in the other person an eager want.

Throw down a challenge.