
How to validate your B2B startup idea


🆕 A guide to validating your startup idea, by @tjack
Todd spent 2+ months interviewing the founders of @Flexport @TrustVanta @LaunchDarkly @PinwheelAPI @Snackpass_ @RecRoom @OfficialGoodDog @Meet_Cocoon about their ideation and validation process. Here's what he learned 🧵👇 https://t.co/Bac4gIqPbw
I tell founders to think about the problem they’re solving, specifically my LUV framework:... See more
- Large: Is the problem you’re aiming to solve large enough—customers, users, spend, etc.?
- Urgent: Is the problem urgent to your users/customers—will they be interested in a new offering, change their way of solving this problem today?
- Valuable: Are people will
Lenny Rachitsky • Your startup idea probably isn’t venture-scale
First, explore which audiences you want to help. Select the audience you think is most likely to support your business endeavors. Validate: Make sure the audience is interesting for you, is the right size, has exciting problems, and is willing to pay for a solution. Then, observe that audience and detect their most critical problems. Select the mos
... See more